One of the most important parts of creating a business is having a connection with those who want to hear from you.
I’ve been writing a newsletter since I started Practically Intuitive in 2010 and I credit much of my success to keeping in touch with my newsletter subscribers on a pretty consistent basis.
I’ve heard it said that when someone opts-in to your list, they’re saying “Yes, I’d like to hear more from you”. So, let them hear more from you! 🙂
If you’re an intuitive, healer, soul-preneur, share your knowledge with those who have given you the gift of their email address.
Stuck on what to write about for your newsletters? Well, this article from Zapier has lots of good ideas such as sharing new content, strengthening loyalty with early access and keeping your community engaged.
Don’t just email people when you want to sell them something – that’s a sure way to get unsubscribes!
And don’t be the person who emails something once a year because if my first words are “Who is this and when did I subscribe?” you’re not doing it right!
Just be yourself!
Find a way to talk to your subscribers and let them know how you can help them by sharing your area of expertise. That may be through a personal letter you write (much like I do each week), or by sharing a story from your own life to illustrate a concept you are talking about.
Have fun with the process and let others get to know you. The more they know you, the more you create a space of trust and that’s so important, especially as a soul-preneur, working with others at that deeper level.
If you’ve neglected your list for a long time, take this as a nudge to re-connect and let them know you’re around – do it in a way that’s uniquely you. Practice shining through your words and see what happens.